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Kris "Red" Tanner

Kris "Red" Tanner

Advisory Board

Partner, "Activist Artists Management"

Kris “Red” Tanner is a partner at Activist Artists Management. In addition to focusing heavily on Activist clients Grateful Dead Productions, Dead & Company (co-managed with Azoff/Moir) and Bob Weir, she launched the Commerce and Activations Department to optimize client’s ancillary revenue streams via her specialized areas of expertise which include ticketing, merchandise, sponsorship activation, fan clubs, and VIP programs. Red is also an authority on all aspects of producing and executing special events and festivals.

Previously, she spent eight years at Sixthman, an Atlanta-based company which operates full ship charter cruises providing a unique vacation experience for music fans. She also formerly coordinated label operations for Sixthman (ADA) and Autonomous Records (Roadrunner Records). Red began her music industry career building and overseeing AMG, a CD manufacturing company targeting independent musicians. In addition, she is serving her second year as a Governor on the Atlanta Board of the Recording Academy.

She grew up in Wilton, CT and graduated from Miami University in Oxford, OH. She lives in Atlanta with her husband Chris and their spoiled dog, Floyd.