Change only happens when enough people come together to MAKE it happen.
Music moves us—moves us to feel, moves us to care, moves us to action. Musicians have an unparalleled ability to bring huge numbers of people together both physically and emotionally.
REVERB harnesses this power to inspire millions of music lovers and music makers to take part in tackling today’s most pressing environmental and social issues.
Uniting around the music we love, tackling the environmental and social issues we face, REVERB is a 501c3 nonprofit dedicated to empowering millions of individuals to take action toward a better future for people and the planet.
We create and execute comprehensive programs to reduce concert and tour footprints from eliminating single-use water bottles to coordinating local farm food to fueling sustainable biodiesel in tour buses to composting and donating food waste and much more. See Example HERE
In our fan-facing Action Villages, concertgoers connect with local and national non profits and campaigns, fill up at our RocknRefill free water stations, win prizes like signed guitars and ticket upgrades for taking action, and much more. See Example HERE
We can all be active participants in protecting the environment and creating real, large-scale, and measurable change.
We believe that making change is not all-or-nothing — many people doing a few things will have more impact than a few people doing everything.
There’s a lot to do. But we have you, and we have us. And there’s power in us.
Let’s come together around the things we love and be bigger than the problems we see. Let’s be the solution.
We need you. We need us.
REVERB was founded in 2004 by environmentalist Lauren Sullivan and her musician husband, Adam Gardner of Guster. While Lauren was seeing the power musicians brought to environmental campaigns when she was working at the Rainforest Action Network, Adam was feeling badly about the size of his band’s environmental footprint on tour.
After speaking to a number of other touring musicians who felt the same way, they decided to form REVERB. Lauren reached out to Bonnie Raitt’s manager, Kathy Kane after seeing Bonnie’s Green Highway tour which was an earth-friendly tour that educated fans at shows. REVERB was initially a project of Kathy and Bonnie’s ARIA Foundation until it grew into it’s own 501c3 organization.
REVERB’s early artist partners were Dave Matthews Band, Jack Johnson, Maroon 5, John Mayer and Barenaked Ladies–and continue to work with all of them to this day.