Reverb

Fan Concert Fashion Report

NEW RESEARCH

What 29,000 Music Fans Told Us About Concert Fashion

Getting dressed up is part of the fun of going to a show. But how much are we actually buying for concerts … and what’s the impact?

We surveyed more than 29,000 fans across 154 shows and found that 56% bought something new specifically for the concert. The Fan Fashion Report below digs into what fans are buying, why they’re buying it, and where artists and the music industry can make a difference.

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56%

of fans bought something new specifically for a concert.

~70%

of fans say artists strongly influence what they wear.

Artists can help change the trend.

Work with REVERB on campaigns that make lower-impact fan fashion part of the show.