REVERB ARTIST PARTNER
FLEETWOOD MAC
There isn’t much legendary band Fleetwood Mac hasn’t done in their 50-plus years of touring. But in 2018, the band started touring in a new with REVERB!
Fleetwood Mac and REVERB began their partnership on the band’s 2018 North American tour with a goal of reducing the environmental toll of touring. Efforts included single-use plastic reduction, waste reduction, and local food sourcing, yielding impressive impacts:
- 21,000+ Single-Use bottles avoided at shows
- 1,100+ Pounds of food diverted from landfill and composted
- 6,000+ Meals donated from excess catering food
- 2,400+ Unused hotel toiletry items donated to 59 local shelters
In addition to environmental efforts on tour, REVERB engaged fans at every show in the Fleetwood Mac Action Village to take action on important environmental issues including special programs with NRDC and UN Environment Programme. Village impact results include:
- 28,000+ Actions taken by fans for people and the planet
- 3,300+ Fan connections to local nonprofit organizations
- 61 Local nonprofits hosted at shows across the tour
