About Us
Change only happens when enough people come together to MAKE it happen.
Music moves us—moves us to feel, moves us to care, moves us to action. Musicians have an unparalleled ability to bring huge numbers of people together both physically and emotionally.
REVERB harnesses this power to inspire millions of music-lovers and music-makers to take part in tackling today’s most pressing environmental and social issues.
Our Mission
Uniting around the music we love, tackling the environmental and social issues we face, REVERB is a 501c3 nonprofit dedicated to creating a more sustainable music industry and empowering millions of individuals to take action toward a better future for people and the planet.
Our Work
We partner with Musicians, Festivals and Venues to green their concert events while engaging fans face-to-face at shows to take action on important environmental, climate, and social issues.
We create and execute comprehensive sustainability programs to reduce concert and tour footprints including single-use plastic reductions or elimination, local farm food coordination, enhanced waste reduction and management, excess food donations, greenhouse gas mitigation, measurement, & neutralization, decarbonization, and much more. See Example HERE
In our fan-facing Action Villages, concertgoers connect and take action with local and national nonprofits and campaigns, fill up at our FREE ROCKNREFILL water stations, win prizes like signed guitars and ticket upgrades for taking action, and more. See Example HERE
Our Philosophy
We can all be active participants in protecting the environment and creating real, large-scale, and measurable change.
We believe that making change is not all-or-nothing — many people doing a few things will have more impact than a few people doing everything.
There’s a lot to do. But we have you, and we have us. And there’s power in us.
Let’s come together around the things we love and be bigger than the problems we see. Let’s be the solution.
We need you. We need us.
Band Together.
Our Story
REVERB was founded in 2004 by environmentalist Lauren Sullivan and her musician husband, Adam Gardner of Guster. While Lauren was seeing the power musicians brought to environmental campaigns when she was working at the Rainforest Action Network, Adam was feeling badly about the size of his band’s environmental footprint on tour.
After speaking to a number of other touring musicians who felt the same way, they decided to form REVERB. Lauren reached out to Bonnie Raitt’s manager, Kathy Kane after seeing Bonnie’s Green Highway tour which was an earth-friendly tour that educated fans at shows. REVERB was initially a project of Kathy and Bonnie’s ARIA Foundation until it grew into it’s own 501c3 organization.
REVERB’s early artist partners were Dave Matthews Band, Jack Johnson, Maroon 5, John Mayer and Barenaked Ladies–and continue to work with all of them to this day.