Supporting environmental causes and the health of returning veterans.
As John’s social and environmental action arm, REVERB has created fan action and greening programs on each of his tours since 2007. Over the years, Mayer fans have taken hundreds of thousands of actions at shows and online.
John and REVERB’s program highlights our philosophy about meeting people where they are and avoiding an “all or nothing proposition” when it comes to being more earth-friendly and taking action for causes. John considers his tours “another kind of green” (also the name of our original campaign with him) where he and his fans take a few steps in their lives where they can make changes right away before trying to sprint toward the equivalent of total sustainable enlightenment.
In 2011, John became personally moved to help returning veterans transition from combat duty to civilian life. As part of his Veteran’s Health and Integration Program, we engage fans at his shows to support returning veterans while connecting veterans issues to environmental issues and actions. REVERB has also partnered with Dead & Company on every tour since it’s inception in 2015.