UTA
SUSTAINABLE TOURING & FAN ENGAGEMENT
TURN-KEY. CUSTOM. SCALABLE.
REVERB X UTA
REVERB & UTA are partnering to offer artists an opportunity to green their tours and engage fans to take action on today’s most pressing environmental and social issues.
Learn more below or CONTACT REVERB for more information.
IMPACT STATS
4 MILLION FAN ACTIONS
4 MILLION PLASTIC BOTTLES ELIMINATED
180,000 TONNES OF CO2 NEUTRALIZED
$5 MILLION RAISED FOR CAUSES
4,500 NONPROFITS SUPPORTED
2,000 FAMILY FARMS SUPPORTED
GIY (Green It Yourself)
In an effort to help more tours reduce their environmental footprint, we've pulled together resources to help every artist, management team, and touring crew member find ways to take action:
• GREEN RIDER
• TOUR CLIMATE ACTION RESOURCES
Scroll down to see how REVERB can help your tour do more!
LARGE VENUES PROGRAMS
Capacity: 5,000 – 60,000+
REVERB handles all aspects including dedicated road staff & office team.
Fan Engagement
Action Village
An interactive area at concerts where fans learn about important issues, take action, and have fun:
- Local & National Non-profits On Site & Supported
- Free Filtered Water Stations in concourse
- RockNRefill Tour-Branded Water Bottles for fans
- Artist/Tour Branded Village as desired
- Fan Volunteer program
- Online/Digital Action and Engagement
- Community Give-back Programs
- Scalable to fit any venue size indoor/outdoor
- Fan Action Prizes
Backstage
Tour Greening
Executed and advanced by REVERB touring staff:
- Climate Positive Tour Calculations and Carbon Elimination
- Waste Reduction, Composting, Recycling & Food Overage Donations
- Reusable Water Bottles & Catering/Bus Items
- Farm-To-Stage Local Farm Food for Catering
- Rechargeable Batteries / Battery Disposal
- Green products provided for backstage: healthy cleaning, compostable serviceware, etc.
- End-of-tour Greening Results Report
MEDIUM VENUES PROGRAMS
Capacity: 1,000 – 5,000+
Executed by a split REVERB/Merch or PA staffer, fan volunteers, and office staff.
Fan Engagement
Action Zone
A scaled version of REVERB’s Action Village for indoor venues
- 1-2 Kiosks for Local & National Non-profits
- RockNRefill Tour-Branded Water Bottles for Fans
- Free Filtered Water Refill Station for fans
- Local REVERB Rep with Fan Volunteer Program
- Online/Digital Action and Engagement
- Community Giveback Programs
- Scalable to Fit Venue Size, Indoor/Outdoor
- Fan Action Prizes
Backstage
Tour Greening
Executed by REVERB/Tour Crew Staffer, Advanced by REVERB
- Climate Positive Tour Calculations and vetted Carbon Elimination Project Support
- Waste Reduction, Composting and Recycling
- Reusable Water Bottles & Catering and Bus Items
- Rechargeable Batteries / Battery Disposal
- Green products provided for backstage: healthy cleaning, compostable serviceware, etc.
- End-of-tour Greening Results Report
CLUBS & SMALL THEATERS
500 – 1,000+ Capacities
Advanced and Coordinated by REVERB Office Team
Fan Engagement
At Shows and Online
- RockNRefill Program
- Reusable Nalgene bottles with custom tour artwork available at merch
- Proceeds to support tour greening efforts and vetted carbon-elimination projects like solar and wind
- Online & Digital Action And Engagement
- Social Media Action Campaigns
Backstage
Tour Greening
- Green Ride Review and Suggestions
- Climate Positive or Carbon Neutral Tour Calculations and Vetted Carbon Elimination Project Support
- Reusable Water Bottles & Catering/Bus Items
- Rechargeable Batteries / Battery Disposal
LARGE VENUE PROGRAM EXAMPLE
DEAD & COMPANY:
CLIMATE POSITIVE TOUR
Large Venue Example
CLIMATE POSITIVE TOURING
GOALS:
Create a Climate Positive Tour • Reduce the environmental impacts & greenhouse gas emissions of touring • Engage fans in important environmental & social causes • Eliminate 500% of greenhouse gas pollution created by touring
CAUSES:
Climate Action • Nonprofit Support • Funding for Climate Action, Voting Rights, and more
REVERB:
Tour Greening Management • Dedicated Tour Staffer • Backstage, Front-of-House, & Bus Greening • Action Village Design & Execution • Nationwide Volunteer Team
Large Venue Example
RESULTS
- Climate Positive Tour: 500% of the tour’s total greenhouse gas emissions eliminated – INCLUDING ALL FAN TRAVEL
- $2+ Million raised to fight climate change and support nonprofit partners
- 19,000+ Single-Use Water Bottles Eliminated at Shows
- 45,000+ Actions taken by fans at shows
- 30 Nonprofits Hosted at Shows
MID-SIZED VENUE PROGRAM EXAMPLE
GUSTER
2020 TOUR & RED ROCKS 2021
Mid-Size Venue Example
GUSTER 2020
GOALS:
Create a scaled-down version of the REVERB Action Village • Utilize a shared merch / REVERB staffer • Offer backstage greening for band and crew • Eliminate backstage & bus disposables • Engage fans in climate action by calculating their travel footprint to the show
CAUSES: Climate Action, Footprint Calculation, Carbon Elimination
REVERB: Shared Merch / REVERB Position • Office Staff Tour Greening Management • Action Village Design & Execution • Carbon Calculation & Elimination
IMPACT: Eliminated all tour related emissions • 600+ fans calculated their travel to and from shows and Guster eliminated an equivalent amount of C02 • Disposables eliminated backstage, onstage, & on tour bus
Mid-Size Tour Example
GUSTER: On The Rocks
GOAL: Create the FIRST CLIMATE POSITIVE SHOW at Red Rocks including environmental footprint reduction, fan engagement, and a service project involving fans
CAUSES: Climate Positive Concert, Climate Action, Fan Engagement, Service Project
IMPACT: Guster and REVERB were able to eliminate 150% of Guster: On The Rocks INCLUDING ALL FAN TRAVEL!
CLUB VENUE EXAMPLES
Club Tours
Artists Making a Positive Impact
Wild Rivers: $1 per ticket committed to fight climate change • 200% Carbon Footprint Elimination INCLUDING FAN TRAVEL • Custom-Artwork Reusable Bottle in Merch to support REVERB’s work • Reusable water bottles, insulated mugs for band and crew • Green Rider Update
EDEN: Sustainable Merch • Eliminated the C02e of entire merch collection throughout career including production and shipping
Real Estate: Reusable Water Bottles for Band & Crew • Custom-Artwork Reusable Bottle in Merch to Help Fund Greening Efforts • Eliminated more than 2.5x CO2e of tour emissions
Contact REVERB
With nearly 20 years experience and over 6,000 live music events greened, REVERB has the knowledge and the team to help you meet your environmental goals on tour and beyond.
REVERB ARTISTS
BILLIE EILISH
JACK JOHNSON
MAROON 5
THE LUMINEERS
DAVE MATTHEWS BAND
P!NK
HARRY STYLES
FLEETWOOD MAC
JOHN MAYER
SHAWN MENDES
TAME IMPALA
MUMFORD & SONS
THE 1975
MGMT
WILLIE NELSON
DRAKE
PHISH
DEAD & COMPANY
ALABAMA SHAKES
JANELLE MONÁE
SHERYL CROW
MICHAEL FRANTI
JASON MRAZ
KACEY MUSGRAVES
BARENAKED LADIES
GUSTER
LINKIN PARK
LORD HURON
HEART
REAL ESTATE
SHAKEY GRAVES
DR DOG
And Many More...