Reverb

UTA

SUSTAINABLE TOURING & FAN ENGAGEMENT

TURN-KEY. CUSTOM. SCALABLE.

REVERB X UTA

REVERB & UTA are partnering to offer artists an opportunity to green their tours and engage fans to take action on today’s most pressing environmental and social issues.

Learn more below or CONTACT REVERB for more information.

IMPACT STATS

4 MILLION FAN ACTIONS

4 MILLION PLASTIC BOTTLES ELIMINATED

180,000 TONNES OF CO2 NEUTRALIZED

$5 MILLION RAISED FOR CAUSES

4,500 NONPROFITS SUPPORTED

2,000 FAMILY FARMS SUPPORTED

GIY (Green It Yourself)

With nearly two decades of tour greening experience, REVERB is the leading authority on live music sustainability.

In an effort to help more tours reduce their environmental footprint, we've pulled together resources to help every artist, management team, and touring crew member find ways to take action:

• GREEN RIDER
• TOUR CLIMATE ACTION RESOURCES

Scroll down to see how REVERB can help your tour do more!

LARGE VENUES PROGRAMS

Capacity: 5,000 – 60,000+

REVERB handles all aspects including dedicated road staff & office team.

Fan Engagement

Action Village

An interactive area at concerts where fans learn about important issues, take action, and have fun:

  • Local & National Non-profits On Site & Supported
  • Free Filtered Water Stations in concourse
  • RockNRefill Tour-Branded Water Bottles for fans
  • Artist/Tour Branded Village as desired
  • Fan Volunteer program
  • Online/Digital Action and Engagement
  • Community Give-back Programs
  • Scalable to fit any venue size indoor/outdoor
  • Fan Action Prizes

Backstage

Tour Greening

Executed and advanced by REVERB touring staff:

  • Climate Positive Tour Calculations and Carbon Elimination
  • Waste Reduction, Composting, Recycling & Food Overage Donations
  • Reusable Water Bottles & Catering/Bus Items
  • Farm-To-Stage Local Farm Food for Catering
  • Rechargeable Batteries / Battery Disposal
  • Green products provided for backstage: healthy cleaning, compostable serviceware, etc.
  • End-of-tour Greening Results Report

MEDIUM VENUES PROGRAMS

Capacity: 1,000 – 5,000+

Executed by a split REVERB/Merch or PA staffer, fan volunteers, and office staff.

Fan Engagement

Action Zone

A scaled version of REVERB’s Action Village for indoor venues

  • 1-2 Kiosks for Local & National Non-profits
  • RockNRefill Tour-Branded Water Bottles for Fans
  • Free Filtered Water Refill Station for fans
  • Local REVERB Rep with Fan Volunteer Program
  • Online/Digital Action and Engagement
  • Community Giveback Programs
  • Scalable to Fit Venue Size, Indoor/Outdoor
  • Fan Action Prizes

Backstage

Tour Greening

Executed by REVERB/Tour Crew Staffer, Advanced by REVERB

  • Climate Positive Tour Calculations and vetted Carbon Elimination Project Support
  • Waste Reduction, Composting and Recycling
  • Reusable Water Bottles & Catering and Bus Items
  • Rechargeable Batteries / Battery Disposal
  • Green products provided for backstage: healthy cleaning, compostable serviceware, etc.
  • End-of-tour Greening Results Report

CLUBS & SMALL THEATERS

500 – 1,000+ Capacities

Advanced and Coordinated by REVERB Office Team

Fan Engagement

At Shows and Online

  • RockNRefill Program
    • Reusable Nalgene bottles with custom tour artwork available at merch
    • Proceeds to support tour greening efforts and vetted carbon-elimination projects like solar and wind
  • Online & Digital Action And Engagement
  • Social Media Action Campaigns

Backstage

Tour Greening

  • Green Ride Review and Suggestions
  • Climate Positive or Carbon Neutral Tour Calculations and Vetted Carbon Elimination Project Support
  • Reusable Water Bottles & Catering/Bus Items
  • Rechargeable Batteries / Battery Disposal
Green your tour with REVERB!

LARGE VENUE PROGRAM EXAMPLE

DEAD & COMPANY:
CLIMATE POSITIVE TOUR

Large Venue Example

CLIMATE POSITIVE TOURING

GOALS:
Create a Climate Positive Tour • Reduce the environmental impacts & greenhouse gas emissions of touring • Engage fans in important environmental & social causes • Eliminate 500% of greenhouse gas pollution created by touring

CAUSES:
Climate Action Nonprofit Support Funding for Climate Action, Voting Rights, and more

REVERB:
Tour Greening Management Dedicated Tour Staffer Backstage, Front-of-House, & Bus Greening Action Village Design & Execution Nationwide Volunteer Team

Large Venue Example

RESULTS

  • Climate Positive Tour: 500% of the tour’s total greenhouse gas emissions eliminated – INCLUDING ALL FAN TRAVEL
  • $2+ Million raised to fight climate change and support nonprofit partners
  • 19,000+ Single-Use Water Bottles Eliminated at Shows
  • 45,000+ Actions taken by fans at shows
  • 30 Nonprofits Hosted at Shows

MID-SIZED VENUE PROGRAM EXAMPLE

GUSTER
2020 TOUR & RED ROCKS 2021

Mid-Size Venue Example

GUSTER 2020

GOALS:
Create a scaled-down version of the REVERB Action Village • Utilize a shared merch / REVERB staffer • Offer backstage greening for band and crew • Eliminate backstage & bus disposables • Engage fans in climate action by calculating their travel footprint to the show

CAUSES: Climate Action, Footprint Calculation, Carbon Elimination

REVERB: Shared Merch / REVERB Position Office Staff Tour Greening Management Action Village Design & Execution Carbon Calculation & Elimination

IMPACT:  Eliminated all tour related emissions 600+ fans calculated their travel to and from shows and Guster eliminated an equivalent amount of C02 Disposables eliminated backstage, onstage, & on tour bus

Mid-Size Tour Example

GUSTER: On The Rocks

GOAL: Create the FIRST CLIMATE POSITIVE SHOW at Red Rocks including environmental footprint reduction, fan engagement, and a service project involving fans

CAUSES: Climate Positive Concert, Climate Action, Fan Engagement, Service Project

IMPACT: Guster and REVERB were able to eliminate 150% of Guster: On The Rocks INCLUDING ALL FAN TRAVEL!

CLUB VENUE EXAMPLES

Club Tours

Artists Making a Positive Impact

Wild Rivers: $1 per ticket committed to fight climate change • 200% Carbon Footprint Elimination INCLUDING FAN TRAVEL • Custom-Artwork Reusable Bottle in Merch to support REVERB’s work • Reusable water bottles, insulated mugs for band and crew Green Rider Update

EDEN: Sustainable Merch Eliminated the C02e of entire merch collection throughout career including production and shipping

Real Estate: Reusable Water Bottles for Band & Crew • Custom-Artwork Reusable Bottle in Merch to Help Fund Greening Efforts Eliminated more than 2.5x CO2e of tour emissions

Contact REVERB

With nearly 20 years experience and over 6,000 live music events greened, REVERB has the knowledge and the team to help you meet your environmental goals on tour and beyond.