BILLIE EILISH
HIT ME HARD AND SOFT

The Tour

Billie Eilish and REVERB are partnering on HIT ME HARD AND SOFT THE TOUR to reduce the environmental footprint of touring and take action on the climate crisis.

Billie is working with REVERB to make her tour more sustainable and empower fans to take action for people and the planet.

ECO-ACTION VILLAGE

At every stop on the Hit Me Hard and Soft Tour, fans will be able to join Billie in working toward a better future for our planet and communities around the world. Fans can can stop by the Eco-Village at every show and:

• Fight Single-Use Plastic Pollution: Donate for a custom reusable Billie Eilish #RockNRefill Nalgene bottle
• Fill Up for Free: Use the FREE water refill stations and ditch disposables
• Support + Feed: Take the Support + Feed Pledge to eat one plant-based meal per day for 30 days
• Get Connected With Local Climate Nonprofits: meet groups doing important work in your community!
• Take the Fan Fashion Survey: Help REVERB understand the connection between fashion, music, and the environment
  
• Connect with HeadCount: REGISTER TO VOTE or check your registration!

Fans that take action in the Eco-Village at a show can enter to win a custom grand prize from Billie!

FAN SUSTAINABILITY OPPORTUNITIES

Fans are encouraged to take part in the tour’s sustainability efforts!

• Seek out public transportation options to get to and from the show if it’s available or carpool if you must drive
• Bring an empty, 32 oz or less, unbreakable reusable water bottle to the show and fill up at REVERB’s FREE water refill stations
• Avoid fast fashion and buying new items for concert outfits and instead consider swapping with friends or thrifting if you can’t find what you want in your own closet.
• If you’re eating at the show, choose plant-based meal options in concessions

TOUR SUSTAINABILITY

Working closely with Billie Eilish, her management team, tour crew, Live Nation, and the venues, REVERB designed a tour sustainability program to match the environmental goals of the Hit Me Hard and Soft Tour.

Transportation

• The touring team has taken extra efforts to reduce and consolidate use of buses and trucks
• “No idling” policies at each venue

Catering, Concessions, and Merch

• ALL TOUR VENUES FEATURING PLANT-BASED FOOD OPTIONS at concessions and matching prices of other entrees
• Single-Use Plastic Reduction: all venues are drastically reducing or eliminating single-use plastics. Efforts include:
  Reduce or eliminate single-use plastic bottles in concessions • Paper straws only or straws only available upon request • Avoid pouring beverages into unnecessary plastic cups • No plastic bags for concessions or merch
• 100% recycled cotton, organic cotton or recycled polyester for all merch clothing
• 100% recycled paper for posters
• Vinyl: All vinyl is made using recyclable or recycled compounds and all packaging is made from recycled paper/boards. The ink used is raw plant-based and water-based dispersion varnish. The sleeves are 100% recycled and re-usable.No plastic bags are offered on tour
• Plant-based food options in catering for artists, band, and crew

Waste Reduction

• No single-use plastic backstage
• Reusable water bottles and insulated mugs for artist and crew
• Reusable or compostable service ware in catering and on buses
• Water refill stations throughout backstage area, catering, and on tour buses

Waste Diversion

• Food Donations*: Excess catering food will be properly collected, packaged, and donated to people in need in local communities
• “Camping” Gear Collection: Unwanted sleeping bags, tents, or other “camping” gear in good condition left by fans will be donated to local organizations focused on supporting individuals experiencing homelessness
• Recycling: Backstage, in offices and catering, and on tour buses
• Composting*: Food waste diverted from landfill
• Battery Reclamation and Recycling: Collecting dead batteries for recycling and donating batteries with remaining power to people in need
• Toiletry Donations: Collecting unused toiletries from hotel stays and donating to local shelters for people in need

* At select shows

CHANGEMAKER TICKETS

Billie has designated tickets at every show on her tour for the Changemaker program. Proceeds from these tickets will create a Climate Impact Fund, managed by nonprofit partner REVERB, that will support important organizations, projects, and voices dedicated to climate justice, reducing carbon pollution, and supporting crucial environmental work.

Changemaker tickets also support REVERB’s Music Decarbonization Project, a campaign co-founded by Billie Eilish to eliminate greenhouse gas pollution in the music industry.

Addressing Carbon Emissions

REVERB is working with Billie’s team to measure the carbon footprint of her global tour. In acknowledgement of the climate impact of touring, Billie Eilish is supporting REVERB’s Climate Project Portfolio. The portfolio is composed of projects and organizations designed to support measurable greenhouse gas reductions, address climate justice, restore nature, and advance decarbonization efforts in music, all with the goal of addressing the complex challenges of the climate crisis.