Rosie’s Journey to REVERB

Hi everyone! My name is Rosie and I’m a Spring intern at REVERB. The following is a story of what brought me here.

Throughout the past four years, I’ve studied the music industry at Northeastern University – focusing on topics from marketing and promotion, to venue management, to sustainability on tour and at music festivals.

Upon researching the latter, I came across REVERB as an organization at the forefront of environmental consciousness in the live music industry. I was raised keeping a close eye on waste production in my house, since my mom has a deep care for the environment and currently works for Revision Energy, a solar company. In wanting to combine my love for music with these principles, REVERB seemed like the perfect organization to get involved with!

I’ve completed academic projects on sustainability in the music industry including a case study on the effects of sustainability practices on marketing and audience engagement. I found that publicizing environmental practices educates fans while increasing fan engagement due to shared values.

Additionally, I was a research assistant for Professor Andrew Mall on his research regarding music festivals, with a major focus being environmental sustainability. With this academic foundation, I got some hands-on experience through volunteering with REVERB at both a Dave Matthews Band concert and a Lumineers concert at the Xfinity Center. In these volunteering experiences, I helped at the Rock-N-Refill station and distributed the fan travel survey.

The following summer, I was a program assistant on a Northeastern-led Dialogue of Civilizations studying music festivals and musical communities in Chicago. We were able to connect with REVERB via a virtual classroom visit in addition to volunteering at Lollapalooza! At this festival, I helped attendees to properly dispose of waste at the Rock-N-Recycle stations. I also got to see my favorite artist, Kendrick Lamar, which was an awesome bonus.

Another major music experience outside of class and REVERB is my involvement in the Council for University Programs (CUP) at Northeastern. CUP is Northeastern’s undergraduate programming board, so we’re responsible for booking events for the student body. I started out as a marketing coordinator, and managed social media for the organization. After this, I became the small concerts chair, where I booked 7 shows for a few venues ranging from 250-1,000 capacity. A few highlights of these bookings include Aly & AJ, Maude Latour, and Lucy Dacus. 

After that year, I became the VP of Events, and I currently oversee the concerts, showcases, and special events teams. One of my favorite parts of this role was booking the Homecoming series, which featured drag queen Monét X Change, former NFL tight end Rob Gronkowski, and rapper A Boogie Wit Da Hoodie. Overall, CUP has shaped both my time in college and the music industry.

All of these experiences have led me to my Spring internship. So far, I’ve done volunteer outreach, nonprofit research, work with our database, and learned a lot about the team as a whole. I’ve loved working with the organization and can’t wait to see how REVERB continues to grow!