Music Climate Revolution Case Study: The Lumineers
The Lumineers 2020
The Lumineers are a founding partner of Music Climate Revolution.
IMPACT
6,300+ TONNES OF CO2 ELIMINATED
EQUIVALENT TO REMOVING 1,361 CARS FROM THE ROAD FOR ONE YEAR
CLIMATE ACTION ON TOUR
THIS TOUR NEUTRALIZED 150% OF TOTAL EMISSIONS
$280,000+ RAISED
TO SUPPORT CLIMATE CHANGE FIGHTING EFFORTS AND OTHER CAUSES
TACKLING CARBON EMISSIONS
In addition to taking steps to reduce carbon emissions on tour, The Lumineers and REVERB tracked and calculated the emissions from key sources including:
- FLIGHTS
- HOTEL ROOM STAYS
- VENUE ENERGY USE
- TRUCK & BUS DRIVES
- FAN TRAVEL TO AND FROM SHOWS
ADDRESSING CLIMATE IMPACTS
The Lumineers committed a portion of ticket sales to neutralize 150% their tour’s carbon footprint – including fan travel – in an effort to reduce more emissions than created. This resulted in the reduction of 6,300+ Tonnes of C02e emissions
Their efforts supported the Medford Spring Grassland Conservation which protects ecologically important grasslands in Colorado from imminent development allowing the area to continue to store massive amounts of carbon.
FAN ACTIONS
The Lumineers fans took over 18,000 actions for people and the planet at shows, including:
- Demanding climate action with tour partner NRDC
- Fighting single-use plastic waste via the #RockNRefill program
- Supporting addiction recovery with Shatterproof
- Taking action on homelessness with local nonprofits in each market