California Roots Music & Art Festival 2025
IMPACT REPORT
HIGHLIGHTS
39,514 SINGLE-USE PLASTIC WATER BOTTLES ELIMINATED
40,974 FAN ACTIONS FOR PEOPLE AND THE PLANET
$29,602 RAISED TO SUPPORT NONPROFIT ORGANIZATIONS
192 TOTAL VOLUNTEER HOURS
Fan Actions
As part of our longstanding #RockNRefill program and continued partnership with California Roots Music and Art Festival, REVERB set up a free water refill station, allowing fans to hydrate without single-use plastic waste.
Many fans opted to donate for a reusable custom Cali Roots Nalgene #RockNRefill bottle, raising an incredible $29,602 for environmental nonprofits including REVERB and Surfrider Monterey County.
Throughout the weekend, festival-goers who donated for a bottle or filled up their own reusable bottle eliminated 39, 514 single-use plastic bottles!
In addition, fans took action to protect the Gulf of California from Big Oil through signing the Natural Resources Defense Council’s petition.
9 Years of Impact
Since 2016, REVERB and California Roots have partnered to reduce single-use plastic waste, support the local community, and raise money for environmental nonprofits.
Beyond its incredible music, beautiful views, and enthusiastic fans, Cali Roots’ long-time commitment to sustainability makes it an especially meaningful and impactful festival for the REVERB team.
We’re proud of the cumulative impact we’ve made over the last nine years in partnership with the festival team, the fans, and our volunteers:
- 281,000+ single-use plastic water bottles eliminated
- 117,300+ fan actions
- $239,000 raised to support nonprofit organizations
- 1,100+ volunteer hours
special thanks
We’re filled with gratitude for the people who’ve made this work possible:
- Amy and Dan Sheehan
- Katie Hovis
- Katie Wilson
- Lindsay Freedman
- Dana Greer
- Sara Medows
- Josh Medows
- Surfrider Foundation
- National Resources Defense Council
Feeling inspired? Learn more about other volunteer opportunites with REVERB!
