California Roots Music & Art Festival 2024
IMPACT REPORT
HIGHLIGHTS
25,700+ SINGLE-USE PLASTIC WATER BOTTLES ELIMINATED
27,200+ FAN ACTIONS FOR PEOPLE AND THE PLANET
$29,900+ RAISED TO SUPPORT NONPROFIT ORGANIZATIONS
180 VOLUNTEER HOURS
Fan actions
As part of our longstanding #RockNRefill program and continued partnership with California Roots Music and Art Festival, REVERB set up free water refill stations throughout the Monterey County Fairgrounds, allowing fans to hydrate without single-use plastic waste.
Many fans opted to donate for a reusable custom Cali Roots Nalgene #RockNRefill bottle, raising an incredible $29,936 for environmental nonprofits including REVERB and Surfrider Monterey County.
Throughout the weekend, festival-goers who donated for a bottle or filled up their own reusable bottle eliminated over 25,700 single-use plastic bottles and took over 27,200 actions for people and the planet!
Eight Years of Impact
Since 2016, REVERB and California Roots have partnered to reduce single-use plastic waste, support the local community, and raise money for environmental nonprofits.
Beyond its incredible music, beautiful views, and enthusiastic fans, Cali Roots’ long-time commitment to sustainability makes it an especially meaningful and impactful festival for the REVERB team.
We’re proud of the cumulative impact we’ve made over the last eight years in partnership with the festival team, the fans, and our volunteers:
- 242,000+ single-use plastic water bottles eliminated
- 76,400+ fan actions
- $210,000 raised to support nonprofit organizations
- 947 volunteer hours
special thanks
We’re filled with gratitude for the people who’ve made this work possible:
- Amy and Dan Sheehan
- Katie Hovis
- Katie Wilson
- Lindsay Freedman
- Dana Greer
- Sara Narvaez
- Olivia Otsuka
Feeling inspired? Learn more about other volunteer opportunites with REVERB!