Green Touring and Concert Travel Are the Future – Guest Post by Guster Guitarist and REVERB CO-Founder Adam Gardner

In a Variety guest post, REVERB co-founder and Adam Gardner outlines a clear path forward for greener touring, grounded in decades of on-the-road experience. The piece makes the case that sustainability is no longer optional in live music, pointing to real solutions already in motion, from clean energy and waste reduction to shifting how fans get to shows.

Drawing on REVERB’s work with artists and fans, the article emphasizes that fan travel remains the largest source of emissions, while also highlighting a major opportunity: most fans are open to lower-impact options when they’re made accessible. REVERB is at the center of this shift, helping turn industry momentum into practical, scalable action.