Reverb

Young The Giant 2023 Tour

IMPACT REPORT

IMPACT HIGHLIGHTS

23,000+ ACTIONS BY FANS
SUPPORTING IMPORTANT SOCIAL AND ENVIRONMENTAL ISSUES

$51,000+ RAISED
TO SUPPORT NONPROFIT ORGANIZATIONS AND FIGHT THE CLIMATE CRISIS

18,000+ SINGLE-USE PLASTIC BOTTLES AVOIDED
AT SHOWS BY FANS, ARTISTS, AND CREW

OVERVIEW

Young The Giant, Activist Artists Management, and REVERB partnered to reduce the environmental footprint of the band’s 2023 tour, empower fans to act on important issues, and fight the climate crisis.

OVERVIEW Fan Engagement Tour Sustainability Climate Projects Thanks!

FAN ENGAGEMENT

Fan Engagement

Young the Giant Action Village

Each night on the 2023 Tour, fans took meaningful action for people and the planet with REVERB in Young the Giant Action Village. In all, fans took over 23,600 ACTIONS including:

  • 16,430+ Single-use plastic bottles avoided at shows
  • 2,920+ Donations for a custom Young The Giant reusable #RockNRefill Nalgene bottle
  • 2,400+ Fan Travel Survey submissions to help us learn more about fan travel habits and their associated carbon footprints

Fan Engagement

Nonprofit Support

On the 2023 Tour, Young The Giant and REVERB hosted nonprofit organizations that are working to create positive change for people and the planet.

  • 17 Nonprofit Organizations hosted at shows
  • 1,071 Total Nonprofits Fan Actions
  • 444 Actions with Headcount
  • 627 Actions with local groups

TOUR SUSTAINABILITY

Tour Greening

Single-Use Plastic Reduction & Elimination

18,470+ SINGLE-USE PLASTIC BOTTLES WERE AVOIDED on this tour by artists, crew, and fans.

  • Water Refill Stations set up for artists and crew backstage, in catering and on buses, and in main concourses for fans
  • Reusable Water Bottles and Insulated Mugs provided for artists and crew
  • Custom #RockNRefill Reusable Nalgene Bottles available to fans for donation. 100% of donations supported nonprofits and climate projects.
  • Reusable or Compostable Serviceware used in catering and tour buses

Tour Greening

Musically Fed

Musically Fed is a non-profit organization that works to mobilize the music industry in the fight against hunger.

At key cities on the Young The Giant 2023 Tour, Musically Fed facilitated excess catering food donations to local non-profits or shelters.

The 2023 Tour donated 1000+ meals to non-profits local to the performance venue.

Tour Greening

Venues

REVERB connected with venues prior to the tour to support existing on-site sustainability efforts, discuss enhancements and optimize plans to achieve best possible results

  • Water Refill Stations backstage and for fans
  • Sustainable Food: 84% of venues offered vegan entrees in concessions
  • Plastic Reductions: 60% of venues committed to reducing single-use plastic including:
    eliminating double-pours • no plastic bags • straws only available upon request • carrying non-plastic water containers in concessions
  • Recycling: 85% of venues offered recycling backstage and for fans. REVERB ensured recycling was available backstage at every stop!

Tour Greening

Additional Tour Sustainability Efforts

  • Guitar String Recycling with D’Addario Foundation
    • 2.8+ pounds of strings collected for recycling
  • Enhanced Recycling and Composting
  • Excess catering food collected and donated
  • Battery Reclamation & Donation:
    • Usable batteries donated to shelters
    • Dead batteries properly recycled
  • Unused Hotel Toiletries Donated to shelters (otherwise they end up in landfills)

Tour Greening

Greenhouse Gas Reductions & Measurement

After all the above efforts were made to reduce the environmental footprint of the tour, remaining carbon emissions from major sources were calculated including:

  • Band + Crew Travel
  • Equipment Transport and Shipping
  • Venue Energy Use
  • Hotel Stays
  • Fan Travel

REVERB's Climate Project Portfolio

In acknowledgement of the climate impact of touring, Young The Giant dedicated a portion of ticket sales to support REVERB’s Climate Project Portfolio. This tour’s portfolio is designed to support measurable greenhouse gas reductions, address climate justice, advance decarbonization efforts in music, and create lasting positive impacts with the goal of addressing the complex challenges of the climate crisis.

Avoided Deforestation, Methane Destruction

Biodigesters in Mexico

In partnership with Native Energy, this project helps build and install simple biodigester units for subsistence farmers in Mexico. These units break down animal waste yielding gas that powers biogas cookstoves and water heaters as well as farm-generated fertilizer. This helps avoid methane emissions, improves air quality, and provides an alternative to expensive and harmful chemical fertilizers.

Climate Justice

Urban Tilth

Urban Tilth inspires, hires, and trains local residents to cultivate agriculture, feed their community, and restore relationships to land to build a more sustainable food system, within a just and healthier community. Support benefits the North Richmond Farm – providing fresh produce 7 days a week to North Richmond residents while doubling Urban Tilth’s growing and food distribution capacity. This project was selected in partnership with The Solutions Project.

Climate Innovation

Decarbonizing Music

REVERB’s Music Decarbonization Project advances innovative climate solutions that directly reduce or eliminate carbon emissions within the music industry. Funding from this project helps develop existing and emerging technologies that increase efficiency, expand clean energy options, and reduce greenhouse gas pollution with a focus on the unique climate challenges of music.

THANK YOU!

We want to thank everyone who made this tour so impactful for people and the planet, especially

Young The Giant
Activist Artists Management
Kristina “Red” Tanner
REVERB On-site Coordinator, Rachel
REVERB Volunteers
Nonprofit Partners
All the Fans that took action with us!