My Morning Jacket 2025
HIGHLIGHTS
11,300+ ACTIONS BY FANS
SUPPORTING SOCIAL AND ENVIRONMENTAL ISSUES
14,500+ SINGLE-USE BOTTLES ELIMINATED
REDUCING PLASTIC WITH FANS, ARTISTS, AND CREW
$127,000+ RAISED WITH FANS
TO SUPPORT NONPROFIT ORGANIZATIONS
OVERVIEW
After releasing their new album, is, in the spring, My Morning Jacket hit the road to celebrate their latest work. REVERB has been partnering with the band since 2021, and this year we joined in on all three legs of the tour to reduce single-use plastic backstage and out in the crowd while giving fans a chance to connect with HeadCount and local nonprofits in the REVERB Action Village.
Action-Village
FAN ENGAGEMENT
Each night, fans took meaningful action for people and the planet at the REVERB Action-Village. In total, over 11,300 fan actions were taken, including:
- 213 volunteers contributed 872 hours of their time
- 4,200+ fans supported HeadCount, Oxfam and REVERB’s actions which included signing up for local election alerts, checking their voter registration, signing petitions to fund USAID and more!
- 8,920 single-use plastic bottles were avoided by fans through the RockNRefill partnership between REVERB and Nalgene
Other local partners throughout the tour included: Northwest Arkansas Land Trust, Athens Conservancy, Kanbe’s Markets, Change Today, Change Tomorrow, PennFuture, Sebago Clean Waters, WAVE Foundation and Sustain Dane.
Tour Sustainability
ACTION AT EVERY VENUE
Together we advocated for sustainability at every stop:
- 8900+ Single-Use Bottles Eliminated Back of House: REVERB supplied refillable bottles and installed water refill stations backstage, replacing disposable plastics.
- Recycling at Almost Every Venue: Most offered front- and back-of-house recycling, with several adding composting or cardboard separation
Tour Sustainability
CLIMATE PROJECT SUPPORT
In acknowledgement of the climate impact of touring, My Morning Jacket is supporting REVERB’s Climate Project Portfolio that measurably reduces greenhouse gas pollution, addresses climate justice, advances decarbonization efforts in music, and creates lasting positive impacts with the goal of addressing the complex challenges of the climate crisis.
Venue Standout
Hayden Homes Amphitheater
- Fans are encouraged to bring reusable water bottles and use their refill stations, avoiding more than 114,000 single-use plastic bottles this season alone.
- The venue does not sell single-use plastics, upcycles all vinyl signs into reusable bags, and added solar-powered phone charging stations. They also added 150 bike racks this year, now offering over 400 to make it easier for fans to go green.
- Their dedicated on-site Green Team goes the extra mile by sorting every waste bin and even reusing trash bags between shows.
- Thanks to their dedication, the venue now generates less than one ounce of waste per guest.
photo by Jennifer Hylwa
My Morning Jacket Designed Nalgene
My Morning Jacket Signed Martin Guitar
Oxfam Activation at REVERB Eco-Vilage
Fan Playing Climate Trivia
Headcount Activation at REVERB Action-Village
REVERB Action-Village at Red Rocks
PennFuture Activation at REVERB Action-Village
THANK YOU!
A huge thanks to everyone who made this possible:
My Morning Jacket • Ben Hoffman, Nick Hardy, Atalanta Benitz, Brian Brown, Aaron Summer, Michael McDonald, Kristen Bunk • Nalgene • Martin Guitar • REVERB Onsite Coordinators, Christine Meisenhelter, Max Mead, Dan Hutnik • All the volunteers and fans who took action with us!
