Reverb

Lorde Solar Power World Tour

IMPACT REPORT

IMPACT HIGHLIGHTS

15,000+ SINGLE-USE PLASTIC BOTTLES AVOIDED
ZERO SINGLE-USE PLASTIC BOTTLED WATER USED BY ARTIST, BAND, or CREW

19,000+ ACTIONS TAKEN BY FANS IN THE ECO VILLAGE
SUPPORTING IMPORTANT ENVIRONMENTAL AND SOCIAL ISSUES

2,500+ TONNES OF CO2e NEUTRALIZED
VIA CERTIFIED CLIMATE PROJECTS

100% UPCYCLED ORGANIC COTTON
FOR ALL SOFT GOODS IN MERCH

45 NONPROFIT PARTNERS HOSTED AT SHOWS
CONNECTING WITH FANS TO TAKE ACTION ON PRESSING ISSUES

Overview Fan Engagement Tour Sustainability Climate Action Climate Projects Thanks!

OVERVIEW

Lorde and REVERB partnered on her Solar Power World Tour to reduce the environmental impacts of touring, take action on the climate crisis, and engage fans in meaningful environmental activism with REVERB and other nonprofit organizations.

As an artist partner of Music Climate Revolution, Lorde dedicated a portion of ticket sales to help fund diverse global projects that measurably prevent, sequester, or reduce greenhouse gas pollution.

As a result of this funding, the Solar Power World Tour was able to neutralize significantly more emissions than created by major sources including: travel, equipment transport, venue energy use, hotel stays, and fan travel. 

FAN ENGAGEMENT

Fan Engagement

Action Village

Each night on tour, fans were invited to take action for people and the planet in the Lorde Action Village

  • 19,000+ Fan actions across the tour
  • 3,221 took the Music Climate Revolution Climate Quiz
  • 45 nonprofit activations at shows with local, regional, and national organizations
  • 288 Volunteers gave over 1,000 hours of time to bring the Villages to life!

SUSTAINABILITY ON TOUR

Tour Sustainability

Sustainability Measures

Lorde and REVERB partnered to make the Solar Power Tour more sustainable. Efforts were made across the tour to minimize environmental footprints and maximize positive impacts.

  • Single-Use Plastic Waste Reductions
  • Food Donations* of excess catering to local shelters
  • Enhanced Recycling and Composting
  • Sustainable Merch made with recycled materials from EVERYBODY.WORLD
  • Battery Reclamation & Donation: Usable batteries donated to shelters; Dead batteries properly recycled
  • Unused Hotel Toiletries Donated to shelters (otherwise they end up in landfills)
  • Green Cleaning Products for use backstage, in catering, and on buses

*Select shows, North America Only

Tour Sustainability

Single-Use Plastic Reductions

Across the European and North American legs of the tour, Lorde and her touring crew eliminated the use of 15,000+ single-use plastic water bottles

  • Single-Use Plastic Eliminated backstage, in catering, and on tour buses
  • Reusable Water Bottles and Mugs for artists and touring crew
  • Water Refill Stations backstage and on all tour buses
  • Reusable, Recyclable, or Compostable Service Ware in catering and on tour buses

Tour Sustainability

Venues

Working with venues in advance of shows, REVERB helped facilitate sustainability measures throughout the tour

  • 85% of venues implemented a no-idling policy for vehicles on-site
  • 95% of venues eliminated the creation of custom signage welcoming the tour
  • 100% of venues offered vegetarian options in concessions
  • 91% offered backstage recycling (REVERB ensured backstage recycling at ALL shows)
  • 18% offered composting

*Stats for North America venues

CLIMATE ACTION

Greenhouse Gas Reductions & Measurement

After all the above efforts were made to reduce the environmental footprint of the tour, remaining carbon emissions from major sources were calculated including:

  • Band + Crew Travel
  • Equipment Transport and Shipping
  • Venue Energy Use
  • Hotel Stays
  • Fan Travel

Addressing the Climate Crisis

2,500+ Tonnes of CO2e Neutralized
VIA CERTIFIED CLIMATE PROJECTS

As part of her climate commitment and as a Music Climate Revolution partner, Lorde helped fund a certified climate project that measurably reduces greenhouse gases and creates additional benefits for communities in Mexico.

The total amount of neutralized greenhouse gases (measured as CO2e) significantly exceeds the total estimated emissions of the Solar Power Tour as outlined above. This is equivalent to taking over 500 homes off the grid for a year. (source: EPA)

CLIMATE PROJECT

Methane Emissions Avoidance

Biodigesters in Mexico

In partnership with Native Energy, this project helps build and install simple biodigester units for subsistence farmers in Mexico. These units break down animal waste yielding gas that powers biogas cookstoves and water heaters as well as farm-generated fertilizer. This helps avoid methane emissions, improves air quality, and provides an alternative to expensive and harmful chemical fertilizers.

Thanks!

Thank you to everyone that helped create positive impacts for people and the planet on this tour, especially:

LORDE
Alex Sarti & All at Crush Music
Robin Scott, Richard Cole, and the entire Lorde touring crew
REVERB On-Site Coordinator, Courtney Boyer
All the fans that took action!