58,000+ FAN ACTIONS ON PARTICIPATION ROW
SUPPORTING IMPORTANT SOCIAL AND ENVIRONMENTAL CAUSES
TO SUPPORT NONPROFIT ORGANIZATIONS AND FIGHT THE CLIMATE CRISIS
35,000+ SINGLE-USE PLASTIC BOTTLES ELIMINATED
AT SHOWS BY FANS, ARTISTS, AND CREW
Since 2015, Dead & Company has partnered with REVERB and HeadCount to bring Participation Row to life at every show on their tours. For their Final Tour, the band and their fans created more positive impacts and raised more money to support nonprofits than ever before. Together, $3.6 million was raised to support nonprofits, including $1 from every ticket sold.
Dead & Company dedicated an additional $1 per ticket to support climate action including REVERB’s Climate Portfolio. The portfolio includes verified climate projects that measurably reduce greenhouse gas pollution and climate justice projects that support historically marginalized communities on the frontlines of the climate crisis.
Thousands of fans took 58,188 actions for people and the planet on Participation Row across Dead & Co.’s Final Tour, including
- $3.6 Million+ Raised to support nonprofits
- 29,000+ Single-use plastic bottles avoided at shows
- 10,495 Voter engagements with HeadCount
- 6,029 Donated for a #RockNRefill custom Nalgene bottle
- 4,673 Fans participated in REVERB’s Fan Travel Survey
- 56 Nonprofit organizations hosted at shows
- 745 Volunteers gave nearly 3,000 hours at Dead & Company shows to bring Participation Row to life!
REVERB & HeadCount hosted 56 nonprofit organizations on Participation Row with Dead & Company throughout the 2023 tour. Each organization that took part in the tour received support.
Funds were raised through a $1 per ticket commitment from the band, fan auctions, #RockNRefill Nalgene bottle donations, and other on-site and off-site efforts.
Since 2015, Dead & Company and their fans have raised more than $13,000,000 to support organizations that are working to create a better world.
ENVIRONMENTAL & CLIMATE ACTION
- 35,000+ Single-use bottles eliminated at shows
- Reusable water bottles for band and crew + water refill stations backstage, on buses, and for fans
- Supplemental recycling backstage and on buses
- Reusable service ware in catering and dressing rooms or compostables when reusables were not an option
- Rechargeable batteries used on stage
- Upcycling of Participation Row tent tops and materials that are past their usable life
- Tour Emission calculation & CO2e elimination
- Eco-friendlier cleaning products backstage and on tour buses
- Un-used Toiletry collection from hotel stays donated to shelters
SINGLE-USE PLASTIC WASTE REDUCTIONS
As part of the #RockNRefill partnership with Nalgene, REVERB provided custom-designed reusable water bottles for the 2023 tour. Bottles were given to Band & Crew and also available for donation to fans in Participation Row.
REVERB also provided free water refill stations for fans and ensured water refill stations were available backstage.
Together, these efforts resulted in the elimination of over 35,000 single-use plastic water bottles on the tour.
Across all of Dead & Co.’s tours, more than 160,000 single-use plastic bottles have been avoided
Music Decarbonization Project
REVERB’s Music Decarbonization Project advances innovative climate solutions that directly eliminate carbon emissions created by the music industry. Funding from this project helps develop emerging technologies and promotes the adoption of existing innovations that increase efficiency, expand clean energy options, and reduce greenhouse gas pollution with a focus on the unique climate challenges of music.
Carbon Sequestration, Biodiversity & Wildlife Protection
Medford Spring Conservation
In partnership with Native Energy, the Medford Spring Grassland Conservation project helps protect one of the last short grass prairies in Colorado from imminent conversion to farmland. This project creates a permanent conservation easement, prevents an estimated 190,000 tonnes of CO2 from entering the atmosphere over the next 50 years, and protects endangered habit for local plants and animals.
Avoided Deforestation, Methane Destruction
Biodigesters in Mexico
In partnership with Native Energy, this project helps build and install simple biodigester units for subsistence farmers in Mexico. These units break down animal waste yielding gas that powers biogas cookstoves and water heaters as well as farm-generated fertilizer. This helps avoid methane emissions, improves air quality, and provides an alternative to expensive and harmful chemical fertilizers.
Avoided Deforestation, Clean Energy, Climate Justice
Kenya Solar Desalination Farms
GivePower’s solar-powered water desalination plants provide clean drinking water to communities that rely on boiling water to make it potable. Providing clean drinking water reduces the burning of wood and coal for water purification and enables young women in the community to attend school or work rather than spend hours carrying drinking water to their homes.
Clean Energy, Climate Justice
The Hozho Homes Program provides Hopi & Navajo families access to off-grid solar photovoltaic systems. The program also supports a workforce development program that will train Native American solar installers to build and maintain off-grid PV systems, create jobs and prepare installers to work with grid-tied projects nationwide.
Sustainable Food Systems, Climate Justice
Urban Tilth empowers local residents to cultivate agriculture, feed the community, and promote sustainable food systems. Supporting their North Richmond Farm helps provide fresh produce daily and boosts their growing and distribution capacity.
Oceana is a non-profit organization dedicated to protecting and restoring the world’s oceans. They work to promote sustainable fishing, prevent pollution, combat climate change, and establish marine protected areas through research and advocacy efforts.
Sound Future generates independent, data-driven best practices that accelerate innovation to address the live event industry’s biggest sustainability opportunities without compromising the bottom line.
We truly cannot express just how much it has meant to partner with Dead & Company over the years. Since 2015, Dead & Company along with their management team at Activist Artists Management, fans, and touring crew have been dedicated to creating lasting, meaningful, positive impacts for people and the planet. Those positive impacts have truly made the world better and will reverberate throughout communities for decades to come. We are incredibly proud to have played a role in that legacy.
Simply, sincerely, thank you!
DEAD & COMPANY
BOB WEIR, JOHN MAYER, MICKEY HART, BILL KREUTZMANN, JEFF CHIMENTI, OTEIL BURBRIDGE, and JAY LANE
ACTIVIST ARTISTS MANAGEMENT
KRIS TANNER, BERNIE CAHILL, VICTOR FLINT
ANDY BERNSTEIN, WHITT BELL
REVERB’S ON-SITE SUSTAINABILITY COORDINATORS
EMILIO & JIMMY
ALL THE DEAD & COMPANY FAMILY NONPROFITS
ALL THE FANS WHO TOOK ACTION WITH US OVER THE YEARS