The Opportunity
According to REVERB’s Concert Travel Study, fan travel represents the single largest opportunity for emissions reductions in live music – but the good news is that nearly 90% of fans are open to greener travel options if those options are made easier.
This presents a major opportunity: artists and venues can significantly reduce their climate impact by making it easier for fans to travel more sustainably.
REVERB supports tours and venues in identifying, designing, and implementing transportation strategies that reduce emissions, ease congestion, and improve the fan experience. We also help connect partners and pilot scalable, innovative models including small grants for promising new approaches.
Case Studies
Public Transit Pass Included in Ticket
Dead & Company
During the Dead & Company shows in Golden Gate Park, every concert ticket doubled as an all-day Muni pass, encouraging fans to take public transportation instead of driving.
To support the influx of concertgoers, San Francisco Muni added extra service throughout the weekend and dedicated 5X Fulton Express service running directly from Golden Gate Park to Civic Center BART Station after each show
These measures made low-carbon transit the easiest and most efficient way for fans to get to and from the event – reducing congestion and cutting emissions from single-occupancy vehicles.
Shuttle Buses = Less Emissions + Less Traffic
A Smarter Way to Travel to LUCK Reunion
This year at Luck Reunion, thousands of fans are choosing shared transportation out to Willie’s ranch!
Thanks to high-occupancy charter buses, offsite shuttles, and carpooling, more than 1,400 guests will arrive at LUCK by shared ride instead of driving solo. These efforts cut down on traffic, ease parking demand, and prevent 15.7 metric tons of CO₂e from entering the atmosphere – a 36% reduction in guest transportation emissions compared to if everyone drove themselves.
What does that look like? It’s the same as:
- Keeping over 17,000 pounds of coal from being burned
- Avoiding nearly 40,000 miles driven in a typical gas-powered car
Kudos to Luck and the fans for making this happen!
Public Transportation Partnership
Billie Eilish Public Transportation on Tour
Billie Eilish’s HIT ME HARD AND SOFT THE TOUR encourages all fans to explore and take advantage of public transportation options to and from the shows. In addition, the tour launched several initiatives to make this easier and more rewarding.
- Each venue includes best public transportation options and directions, along with any incentives in their “Know Before You Go” emails sent to all ticket holders before the shows.
- How to Get There links for every show on the official artist website, linking to public transport information
- Select venues will offer park & ride shuttle services to the shows. These are arranged either with local municipalities or third parties and offered at no cost to ticket holders.
- Billie’s partnership with Google Maps allows fans to find the most efficient planet-friend routes to the shows, along with plant-based food options along the way.
Group Transit
ODESZA Travel Packages
On The Last Goodbye Finale Tour, ODESZA partnered with 100x Hospitality to offer fans travel packages that included transportation to and from venues. In Los Angeles, CA, Boulder, CO, and George, WA fans could stay at hotels where buses took them to the concert and back, reducing car use. In New York City, a hotel was selected within walking distance (6 minutes!) of the venue.
Public-Private Partnership
Choose How You Move
Developed by Nashville Mayor Freddie O’Connell in partnership with local venues and businesses, Choose How You Move is designed to reduce traffic congestion, improve air quality, and provide better access to the city’s live music scene:
- Improved bus service
- Adding 86 miles of sidewalks
- Expanding 24/7/365 public transportation
- Building 12 new Transit Centers
These improvements will give concertgoers better access to live music venues and support a cleaner, quieter, and more connected community.
