Filter For Good
The Brita and REVERB partnership spans multiple years and projects including various tours (Dave Matthews Band, Maroon 5, Janelle Monae, Jason Mraz and more) as well as the “FilterForGood Bottle Free Bands” campaign. The year-long Bottle Free Bands effort included a national contest and major events at Sundance Film Festival and South By Southwest Music Festival.
REVERB worked directly with Brita’s marketing agency, Edelman, to position Brita as the filtered water solution that brings people back to the tap. REVERB’s touring staff and local street teams carried and executed the activation making this a completely turn-key program.
See the Brita/REVERB case study on the Jason Mraz tour. Highlights include:
- 30,000+ single-use water bottles eliminated at Jason’s concerts across the country
- Brita featured on CNN w/Jason Mraz
- Multiple dedicated social media posts to 14 million+
- “Brita Unfiltered” videos featuring Jason Mraz interviews