Reverb

Dead & Company: Dead Forever

IMPACT REPORT

HIGHLIGHTS

$2.3 MILLION RAISED & DONATED
Supporting Nonprofit Organizations

39,900+ FAN ACTIONS ON PARTICIPATION ROW
Supporting People and the Planet

$428,000+ FOR CLIMATE ACTION
Through REVERB’s Climate Project Portfolio

PARTICIPATION ROW AT DEAD FOREVER

DEAD & COMPANY and Activist Artists Management partnered with REVERB and HeadCount to bring Participation Row and its legacy of activism to a new space! Located within the Dead Forever Experience throughout Dead & Company’s residency at Sphere Las Vegas, Participation Row offered fans a chance to continue the longstanding tradition of taking action for people and the planet at shows and beyond.

Participation Row

REVERB

REVERB volunteers connected with fans across the full Dead & Company Las Vegas residency offering fans the opportunity to learn more about climate actions they can take and donate for a reusable custom Dead Forever Nalgene RockNRefill bottle.

  • 5,048 Fans took REVERB’s Music Climate Revolution Food Quiz
    The quiz tested people’s knowledge about the climate impacts of food and offered information on how they can reduce their food-related climate footprint
  • 6,982 Fans Donated for a Dead Forever RockNRefill Nalgene Bottle
    100% of donations from the bottles support environmental and social nonprofits

Participation Row

HeadCount

HeadCount connected with Dead & Company fans at every show with opportunities to register to vote, take digital voter actions, and bid on charity auction items

  • $1,078,200 Raised by the Charity Auction
  • 914 Voter Registrations
  • 10,799 Digital Actions to get ready to vote

Participation Row

Dead Family Organizations

21 Dead & Company Family Nonprofits were hosted at Participation Row across the band’s Sphere residency.

96 nonprofit volunteers connected with Dead fans helping to educate and empower action on important social and environmental issues.

CLIMATE ACTION

In acknowledgement of the climate impact of live music, Dead & Company dedicated $1 per ticket to support REVERB’s Climate Project Portfolio. This portfolio is designed to support measurable greenhouse gas reductions, address climate justice, advance decarbonization efforts in music, and create lasting positive impacts with the goal of addressing the complex challenges of the climate crisis.

THANK YOU!

HEADCOUNT
WHITT BELL, JAMIE HUNTSMAN, MAX MEAD, KRISTINA RAINES

REVERB ON-SITE SUSTAINABILITY COORDINATORS
CHRISTINE MEISENHELTER, DAN HUTNIK

ALL THE DEAD & COMPANY FAMILY NONPROFITS

ALL THE FANS WHO TOOK ACTION WITH US!