REVERB Co-Founder Featured in Forbes on Turning Concerts into Climate Action

On March 26, 2026, Forbes published a feature by Afdhel Aziz highlighting how REVERB is transforming live music into a force for climate action.

The article explores how REVERB has spent more than two decades partnering with artists, tours, and festivals to reduce the environmental footprint of live events while engaging fans in meaningful climate solutions. From eliminating single-use plastics and greening tour operations to activating millions of concertgoers through on-site engagement, the piece underscores how concerts can become powerful platforms for awareness, behavior change, and collective impact.

Our Co-Executive Director, Adam Gardner, shared the origin story behind REVERB and the organization’s evolution into a leader of the music sustainability movement. The feature also highlights the growing role of artists as climate advocates.