Live Music’s Biggest Climate Challenge: New Study Looks at Impact of Fan Travel to Shows
REVERB is featured in Billboard’s coverage of our concert travel study, highlighting fan transportation as the largest source of emissions in live music. Based on data from more than 35,000 fans across 400+ shows, the study found that fan travel generates significantly more emissions than all touring operations combined, underscoring a major opportunity for climate action across the industry.
The article points to growing momentum among artists, venues, and partners to address this impact through better transit options, incentives, and fan engagement strategies—areas where REVERB continues to lead through its Music Decarbonization Project.
