Reverb

Music Climate Revolution Case Study: Wild Rivers

 

 

 

 

 

 

 

WILD RIVERS 2021

Wild Rivers partnered with REVERB on their 2021 tour to reduce its environmental footprint and eliminate greenhouse gas pollution.

IMPACT

150+ TONNES OF CO2 ELIMINATED
EQUIVALENT TO POWERING 18.3 HOMES FOR ONE YEAR

CLIMATE POSITIVE TOUR
THIS TOUR ELIMINATED 200% OF TOTAL EMISSIONS INCLUDING FAN TRAVEL TO AND FROM SHOWS

8,800 POUNDS OF PLASTIC REMOVED FROM THE OCEAN
A PORTION OF THE PROCEEDS FROM THIS TOUR HELPED PULL PLASTIC POLLUTION OUT OF THE WORLD’S OCEANS

$3,800+ RAISED FOR VOICES OF OUR CITY
HELPING SAN DIEGO’S UNSHELTERED NEIGHBORS

Tackling Carbon

With $1 per ticket sold dedicated to supporting their environmental goals and proceeds from custom tour Nalgene #RockNRefill bottles, Wild Rivers was able to eliminate 200% of their tour emissions – including all fan travel to and from shows – take action to reduce their environmental footprint, remove 8,800 pounds of plastic from the ocean, and support REVERB’s environmental work.

These funds directly supported:

In addition, Wild Rivers planted 311 TREES with One Tree Planted – one for every fan that pre-saved their album!

Additional Environmental Measures

In addition to greenhouse gas elimination, REVERB helped Wild Rivers meet their sustainability goals by addressing waste reduction and mitigation on tour. Efforts included:

  • Reusable water bottles, utensils and insulated mugs for band and crew
  • Green Rider review and update from REVERB team
  • RockNRefill bottles available at merch booth and online (proceeds to support REVERB)
  • Music Climate Revolution Climate Quiz for fans in merch. Fans scanned a QR code, took a quiz on climate action, and were entered to win a prize pack from the band
Ready to take action on tour?