Reverb

P!nk Trustfall Tour 2023 Impact Report

IMPACT REPORT

HIGHLIGHTS

20,000+ FAN ACTIONS
SUPPORTING IMPORTANT SOCIAL AND ENVIRONMENTAL ISSUES

$62,000+ RAISED
TO SUPPORT NONPROFIT ORGANIZATIONS AND FIGHT THE CLIMATE CRISIS

16,000+ SINGLE-USE PLASTIC BOTTLES AVOIDED
AT SHOWS BY FANS, ARTISTS, AND CREW

OVERVIEW

P!nk and REVERB partnered to increase sustainability on the 2023 Trustfall Tour and empower fans to take meaningful action for people and the planet. This year, fans helped reduce single-use plastic waste and participated in REVERB’s Fan Travel Survey to share their voice and help shape the future of more environmentally-friendly fan travel. 

Overview Fan Engagement Tour Sustainability Thanks!

FAN ENGAGEMENT

Fan Engagement

Eco-Village

Each night on the 2023 Tour, fans took meaningful action for people and the planet with REVERB in the Eco-Village. In all, fans took 20,565 ACTIONS including:

  • 15,516 Single-use bottles avoided at shows
  • $62,000+ Raised to support sustainability efforts in music via the #RockNRefill program
  • 1,772 Music Climate Revolution Fan Travel Survey participants
  • 105 Volunteers gave over 400 hours of time at shows

Fans who took action were entered to win a D’Angelico Guitar signed by P!nk!

TOUR SUSTAINABILITY

Tour Sustainability

Tour Sustainability Measures

P!nk and REVERB partnered to make the 2023 Tour more sustainable. Efforts were made across the tour to minimize environmental footprints and maximize positive impacts.

  • Single-Use Plastic Waste Reductions
    Backstage and at Venues
  • Enhanced Recycling
    Backstage and In Catering
  • Excess Catering Donated with tour partner Musically Fed
  • Battery Reclamation & Donation
    Usable batteries donated to shelters; Dead batteries properly recycled
  • Unused Hotel Toiletries Donated to shelters (otherwise they end up in landfills)

Tour Sustainability

Single-Use Plastic Waste Reductions

16,716 SINGLE-USE PLASTIC BOTTLES WERE AVOIDED on this tour by artists, crew, and fans.

  • Water Refill Stations were set up for artists and crew backstage and in main concourses for fans
  • Reusable Water Bottles and Insulated Mugs were provided for artists and crew
  • Reusable or Compostable Serviceware used backstage

Tour Sustainability

Venues

REVERB connected with venues prior to the tour to support existing on-site sustainability efforts, discuss enhancements, and optimize plans to achieve best possible results

  • Water Refill Stations backstage and for fans
  • More Sustainable Food: 93% of venues offered vegetarian or vegan options in concessions
  • Plastic Reductions: 87% of venues committed to reducing plastics throughout venue including:
    eliminating or reducing plastic cups in concessions • avoiding plastic bags • straws only available upon request • offering non-plastic container water options in concessions
  • Recycling: 100% of venues offered recycling for fans
  • No-Idling Policy: 100% venues put a no vehicle idling policy in place

THANK YOU!

We want to thank everyone who helped create positive impacts for people and the planet on this tour, especially

P!nk
Roger Davies, Dane Hoyt, Malcolm Weldon, & Brad Kline
P!nk Road Crew, Dancers, and Band
Grouplove
Kelsey Weber, REVERB On-Site Sustainability Coordinator
All the REVERB Volunteers
All the fans who took action at shows!