Reverb

My Morning Jacket 2025

HIGHLIGHTS

11,300+ ACTIONS BY FANS
SUPPORTING SOCIAL AND ENVIRONMENTAL ISSUES

14,500+ SINGLE-USE BOTTLES ELIMINATED
REDUCING PLASTIC WITH FANS, ARTISTS, AND CREW

$127,000+ RAISED WITH FANS
TO SUPPORT NONPROFIT ORGANIZATIONS

OVERVIEW

After releasing their new album, is, in the spring, My Morning Jacket hit the road to celebrate their latest work. REVERB has been partnering with the band since 2021, and this year we joined in on all three legs of the tour to reduce single-use plastic backstage and out in the crowd while giving fans a chance to connect with HeadCount and local nonprofits in the REVERB Action Village.

Action-Village

FAN ENGAGEMENT

Each night, fans took meaningful action for people and the planet at the REVERB Action-Village. In total, over 11,300 fan actions were taken, including:

  • 213 volunteers contributed 872 hours of their time
  • 4,200+ fans supported HeadCount, Oxfam and REVERB’s actions which included signing up for local election alerts, checking their voter registration, signing petitions to fund USAID and more!
  • 8,920 single-use plastic bottles were avoided by fans through the RockNRefill partnership between REVERB and Nalgene

Other local partners throughout the tour included: Northwest Arkansas Land Trust, Athens Conservancy, Kanbe’s Markets, Change Today, Change Tomorrow, PennFuture, Sebago Clean Waters, WAVE Foundation and Sustain Dane.

Tour Sustainability

ACTION AT EVERY VENUE

Together we advocated for sustainability at every stop:

  • 8900+ Single-Use Bottles Eliminated Back of House: REVERB supplied refillable bottles and installed water refill stations backstage, replacing disposable plastics.
  • Recycling at Almost Every Venue: Most offered front- and back-of-house recycling, with several adding composting or cardboard separation

Tour Sustainability

CLIMATE PROJECT SUPPORT

Huntington Children’s Museum sits right at the border of West Virginia and Kentucky and supports local communities through play — and now through clean energy. This funding fills a critical gap to install 44 solar panels on the museum, unlocking long-term cost savings and strengthening day-to-day operations.

Over the next 25 years, the system is projected:
  • save more than $100,000 in electricity costs
  • allow the museum to reinvest directly in exhibits, educational programming, and access for underserved families
  • offer resilience in the face of rolling blackouts or extreme weather

The solar installation also doubles as a hands-on learning opportunity, helping young visitors and families better understand renewable energy and environmental stewardship. The funds donated by My Morning Jacket were the catalyst that moved the project forward — once support was confirmed, the museum’s board approved the installation to proceed. The museum is also exploring how to leverage this funding as a match to potentially double the size of the solar system.

This project came to us through Solar Holler, a trusted local partner we worked with on solar deployment for the Healing Appalachia festival in Kentucky.

Venue Standout

Hayden Homes Amphitheater

  • Fans are encouraged to bring reusable water bottles and use their refill stations, avoiding more than 114,000 single-use plastic bottles this season alone.
  • The venue does not sell single-use plastics, upcycles all vinyl signs into reusable bags, and added solar-powered phone charging stations. They also added 150 bike racks this year, now offering over 400 to make it easier for fans to go green.
  • Their dedicated on-site Green Team goes the extra mile by sorting every waste bin and even reusing trash bags between shows.
  • Thanks to their dedication, the venue now generates less than one ounce of waste per guest.

 

photo by Jennifer Hylwa

My Morning Jacket Designed Nalgene

My Morning Jacket Signed Martin Guitar

Oxfam Activation at REVERB Eco-Vilage

Fan Playing Climate Trivia

Headcount Activation at REVERB Action-Village

REVERB Action-Village at Red Rocks

PennFuture Activation at REVERB Action-Village

THANK YOU!

A huge thanks to everyone who made this possible:

My Morning Jacket • Ben Hoffman, Nick Hardy, Atalanta Benitz, Brian Brown, Aaron Summer, Michael McDonald, Kristen Bunk • Nalgene • Martin Guitar • REVERB Onsite Coordinators, Christine Meisenhelter, Max Mead, Dan Hutnik • All the volunteers and fans who took action with us!