Reverb

California Roots Music and Arts Festival 2023

IMPACT REPORT

HIGHLIGHTS

37,500+ SINGLE-USE PLASTIC WATER BOTTLES AVOIDED

$33,000+ RAISED TO SUPPORT NONPROFIT ORGANIZATIONS
Including REVERB and Surfrider Monterey County

Single-Use Waste Avoidance

#RockNRefill Bottle Program

Since 2016, REVERB and California Roots have partnered to reduce waste at the festival, enhance the fan experience, and support local nonprofit organizations. With FREE water refill stations located throughout the festival grounds, advance messaging to attendees, and custom #RockNRefill available for donation, California Roots was able to completely avoid single-use plastic water bottles

  • 37,520 Single-Use Plastic Water Bottles Avoided
  • 25,000 Fill-ups at the water stations
  • $33,260 Raised to support nonprofit organizations

A Growing Positive Impact

As the partnership between REVERB and California Roots has grown, so have the positive environmental and community impacts

  • 180,000 Single-Use Plastic Bottles Avoided
  • $147,000 Raised to Support Nonprofit Organizations
  • 47,000 Fan Actions for People and the Planet