AJR The Maybe Man Tour 2024
IMPACT REPORT
HIGHLIGHTS
36,000+ FAN ACTIONS
FOR SOCIAL AND ENVIRONMENTAL CAUSES
17,600+ SINGLE-USE PLASTIC BOTTLES
AT SHOWS BY FANS, ARTISTS, AND CREW
$80,000+ RAISED
SUPPORTING NONPROFIT ORGANIZATIONS AND TO FIGHT THE CLIMATE CRISIS
OVERVIEW
AJR and Planet Reimagined partnered with REVERB on The Maybe Man Tour to engage fans in taking climate action and reduce the environmental footprint of touring. The tour also hosted local nonprofits in each market to connect fans with local action for the planet.
Learn more about Planet Reimagined and our partnership on this tour HERE.
FAN ENGAGEMENT
Fan Engagement
REVERB x Planet Reimagined ACTION VILLAGE
Each night on The Maybe Man Tour, fans took meaningful action for people and the planet in the Action Village. In all, fans took 36,401 ACTIONS including:
- 12,852 Single-use plastic bottles avoided at shows by fans
- 10,547 Digital Actions
- 8,643 Actions with Nonprofits
- 4,486 Donations for custom AJR reusable #RockNRefill Nalgene bottles
- 233 Volunteers gave over 900 hours of time to bring the Action Village to life
Fan Engagement
NONPROFIT SUPPORT
REVERB hosted local and national nonprofits in the Action Village throughout The Maybe Man Tour. Tour partner Planet Reimagined identified leading climate-focused local nonprofits in each city, highlighted as Amplify Partners, offering fans the opportunity to take climate action in their local communities.
- 4,977 Actions with local Amplify Partners
- 2,416 Voter Actions with HeadCount
- 930 Actions with Reproductive Rights Organizations
- 274 Actions with Kulture City
- 45 Actions with March for Our Lives
TOUR SUSTAINABILITY
TOUR GREENING
SINGLE-USE PLASTIC REDUCTION
17,662 SINGLE-USE PLASTIC BOTTLES WERE AVOIDED on this tour by artists, crew, and fans.
- Water Refill Stations set up for artists and crew backstage, in catering and on buses, and in main concourses for fans
- Reusable Water Bottles and Insulated Mugs provided for artists and crew
- Custom #RockNRefill Reusable Nalgene Bottles available to fans for donation. 100% of donations supported nonprofits and climate projects.
- Reusable or Compostable Serviceware used in catering and tour buses
TOUR GREENING
VENUES
REVERB connected with venues prior to the tour to support existing on-site sustainability efforts, discuss enhancements and optimize plans to achieve best possible results
- Water Refill Stations backstage and for fans; 69% of venues had their own water refill stations
- Sustainable Food: 77% of venues offered plant-based entrees in concessions
- Plastic Reductions: 85% of venues committed to reducing single-use plastic including:
eliminating double-pours • no plastic bags • straws only available upon request • carrying non-plastic water containers in concessions - Recycling: 81% of venues offered recycling backstage and for fans. REVERB ensured recycling was available backstage at every stop!
TOUR GREENING
ADDITIONAL TOUR SUSTAINABILITY EFFORTS
- Enhanced Recycling and Composting
- Battery Reclamation & Donation:
• Usable batteries donated to shelters
• Dead batteries properly recycled - Unused Hotel Toiletries Donated to shelters (otherwise they end up in landfills)
- Green Cleaning Products backstage and on tour buses
THANK YOU!
We want to thank everyone who made this tour so impactful for people and the planet, especially:
AJR
Planet Reimagined
REVERB On-Site Coordinator, Caleb
REVERB Volunteers
All the Nonprofit Partners
All the Fans who took action with us!