Reverb

Harry Styles Impact Report: 2021 Tour

 

 

 

Impact Highlights Eco Village Tour Greening Addressing Emissions Plastic Waste Reduction Thank You

IMPACT HIGHLIGHTS

40,000+ ACTIONS TAKEN BY FANS AT SHOWS
SUPPORTING IMPORTANT SOCIAL AND ENVIRONMENTAL ISSUES

ADDRESSING GREENHOUSE GAS EMISSIONS
THIS TOUR SUPPORTED CLIMATE JUSTICE EFFORTS AND VERIFIED CLIMATE PROJECTS THAT REDUCE EMISSIONS

33,900+ SINGLE-USE PLASTIC BOTTLES ELIMINATED
AT SHOWS ON THE 2021 TOUR

 

 

 

 

 

 

ECO VILLAGE

FAN ACTION

40,275 fans took action for people and the planet in the Harry Styles Eco-Village set up at each show. Actions included:

  • 8,108 Donated for a #RockNRefill custom Nalgene
  • 4,869 Fans took the Music Climate Revolution Climate Quiz
  • 4,000+ Filled up at the free water refill station
  • 6,276 Save the Vote Actions + 299 Voter Registrations with HeadCount
  • 132 Volunteers gave more than 450 hours of service at Harry Styles shows

TOUR GREENING

Sustainability Measures

  • 33,900+ Single-use bottles eliminated at shows
  • No Single-use plastic water bottles backstage
  • Water refill stations backstage and front of house
  • Supplemental recycling backstage and on buses
  • 100% of Batteries used on tour donated or properly recycled
  • Reusables backstage, Compostables when reusables were not an option
  • Eco-friendlier products backstage and on tour buses
  • Toiletry donations from hotel stays
  • Tour Emission calculation & CO2e elimination
  • Supporting global carbon-fighting initiatives

ADDRESSING GREENHOUSE GAS POLLUTION

ADDRESSING CARBON EMISSIONS

Greenhouse gas emissions from HARRY STYLES LOVE ON TOUR  were calculated by the REVERB team including:

• Band + Crew Travel
• Venue Energy Use
• Hotel Stays
• Fan Travel

Through funding support of verified climate projects that measurably reduce or eliminate greenhouse gas pollution, Harry Styles was able to reduce significantly more greenhouse gas pollution than the measured footprint!

Scroll down to see the projects that were supported!

Carbon Elimination Project

Kenya Clean Water Project

The Kenya Clean Water Project is providing zero-emission water filtration systems to communities helping provide safe drinking water and reducing the need to burn wood or other fuel to boil water to make it safe.

Many communities in Kenya rely on boiling water to make their drinking water safe for consumption. The fuel for boiling the water is often dirty oil or wood, resulting in unsafe air quality, significant greenhouse gas emissions, and deforestation (worsening the climate impacts). The water filtration systems provided by this project improve quality of life in Kenya and help mitigate global greenhouse gas pollution.

Carbon Elimination Project

Sky Wind India Project

Currently in India, air pollution is responsible for an estimated 800,000 to 1 million deaths each year. Part of the cause of the air pollution is India’s reliance on one of the world’s “dirtiest” electric grids powered primarily by fossil fuels.

In partnership with Native Energy, The Sky Wind Project, located in rural Maharashtra, India, is fighting this issue. The wind turbines from this project deliver 96 Megawatts of clean energy into the grid, which reduces annual greenhouse gas pollution by 135,000 tonnes of CO2e – that’s enough clean energy to power 14,000 average homes in the US!

Funding from this tour is supporting this important carbon-elimination project and helping India move away from fossil fuels to clean, renewable energy!

Climate Justice

SOLAR POWERED STREETLIGHTS

Climate funds from Harry’s Tour are helping to provide solar-powered, WiFi-enabled street lamps in Michigan. In partnership with Soulardarity and The Solutions Project, this project not only reduces carbon emissions, it also helps a community in need outside of Detroit.

In 2011 DTE Energy repossessed over 1,000 of Highland Park’s streetlights, leaving residents to live in the dark for almost a decade. Harry’s support will:

  • Help purchase, install and maintain solar-powered smart streetlights
  • Establish a free, public WiFi mesh network to children, residents, and visitors
  • Enhance community safety

#RockNRefill SINGLE-USE PLASTIC WASTE REDUCTION

#RockNRefill

A Single Bottle, A Huge Positive Impact

33,940 Single-Use Plastic Bottles Eliminated at shows on the tour.

  • 8,760 Backstage
  • 25,180 Front of House

As part of the #RockNRefill partnership with Nalgene, REVERB provided custom-designed reusable water bottles for the 2021 tour. In addition to providing bottles to band and crew, REVERB also made the bottles available for donation to fans in the Action Village.

REVERB also provided free water refill stations for fans front of house and ensured water refill stations were available for band and crew.

#RockNRefill

LASTING IMPACT

8,108 fans donated for a #RockNRefill reusable Nalgene bottle on Love on Tour

If every fan used their bottle just twice a week for one year instead of using single-use plastic bottles:

  • Each fan would eliminate 208 bottles
  • Together, that would eliminate over 1.7 MILLION bottles
  • Lined up end-to-end, 1.7 MILLION bottles would stretch across the entire country of Switzerland!

THANK YOU

Harry Styles
Jeffrey Azoff, Tommy Bruce,Tom Skoglund, and all at Full Stop Management
Rachel McClure, REVERB On-Site Coordinator
Daniel Humphreys, Janet Taylor, Angelique Mark, Eric Piontkowski and the entire 2021 Touring Crew
REVERB Volunteers
All the Fans that took action