An Iconic Company, A Timeless Message

L.L.Bean Campus Consciousness Tour

L.L.Bean and REVERB partnered together in 2014 to bring a message of conservation and leading an active lifestyle to college campuses as part of our Campus Consciousness Tour. Along with headline artist, Capital Cities – whose song “Safe and Sound” was topping the charts at the time – we toured college campuses with an interactive L.L.Bean Action Village.

Students had the opportunity to connect with the brand and its Bootmobile, meet with their school’s outdoor and environmental clubs, and enter a drawing to meet the band as an incentive for participating.

We also supported L.L.Bean partner nonprofit, the Student Conservation Association, and worked with the company to donate outdoor gear to on-campus clubs.

The band also joined in the fun working with students on two service projects and participating in an on-campus geocaching event with L.L.Bean’s Outdoor Discovery School.

Each night, students had the opportunity to connect with the brand again at a concert on campus.

Check out the full tour recap below:

Concert Greening and Service Projects

REVERB continued our partnership with L.L.Bean at their Summer in the Park concert series, hosting local nonprofits in an Eco-Village at select shows. We also set up a service event with REVERB artist partner Brett Dennen, inviting Brett and L.L.Bean customers to help with an island clean up before he played a concert that evening.