unCHANGEit Case Study: WCLZ Portland, ME
WCLZ: The First Carbon Neutral Radio Station in the U.S.
Since 2008, WCLZ and REVERB have worked together to calculate and eliminate the station’s carbon footprint.
IMPACT
2,700+ TONNES OF CO2 ELIMINATED
EQUIVALENT OF REMOVING 200+ CARS FROM THE ROAD FOR A YEAR
CARBON NEUTRAL
SINCE 2008
13 PROJECTS SUPPORTED
WITHIN THE STATION’S REGION

CARBON ELIMINATION
Every year since 2008, REVERB & WCLZ have calculated the carbon footprint of the radio station including
- Signal Transmission
- Office & Studio Lights
- Heating & Cooling
- Station Vehicles
- Staff Commutes
- Production of promotional materials
"We’re proud to be among the first carbon neutral radio stations in the country. It’s important to us as a station to limit our impact on the planet, while also proudly sharing our commitment to the environment with our listeners. We aim to choose projects local to our community to ensure the most impact in our backyard.”

RESULTS FOR PEOPLE & THE PLANET
Since 2008, WCLZ has supported 14 climate change fighting projects, eliminating more than 2,700 tonnes of CO2!
Eliminating that much carbon from the atmosphere is like removing 602 cars from the road or neutralizing the energy use emissions from 302 households for one year!